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Jørn Waldeier grew up close to the fireplace industry. His parents ran a fireplace shop in Esbjerg, Denmark, where Jørn worked and gradually built up an in-depth understanding of the market, suppliers, products and, most importantly, the people behind the industry.
Growing network
This experience became the foundation for the next chapter of his journey.
With his industry knowledge and growing network, Jørn began travelling across Europe, visiting fireplace manufacturers and selling quality gloves and other fireplace accessories. The many kilometres on European roads led to something far more valuable than business opportunities alone: strong, long-lasting relationships with customers and partners.
Meeting manufacturers and customers across Europe gave Jørn a unique insight into the industry and helped build a strong international network. Many of the customers he met on those early journeys are still QUICKFIRE customers today.
At the same time, Linda Lindgren was building extensive experience in sourcing and procurement in the Far East. Where Jørn brought deep industry knowledge and strong relationships across Europe, Linda brought expertise in international sourcing, supplier management and procurement.
Linda developed a network of suppliers capable of delivering quality gloves and accessories that met the high standards expected by QUICKFIRE and its customers. Over the years, Linda and Jørn built strong and lasting partnerships with suppliers in the Far East – several of whom remain valued QUICKFIRE partners today.
Their complementary skills and shared passion for entrepreneurship became the foundation of their journey together.
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From Trading to Own Production
In 2001, Linda and Jørn founded Heipa ApS. Two years later, in 2003, QUICKFIRE ApS was established.
For a number of years, the two companies operated in parallel, each developing its own business while sharing the same strong understanding of the industry and the ambition to create value for customers. As the business grew, so did its ambitions.
The focus gradually evolved from trading products to developing products and building in-house production capabilities.
A major milestone came in 2018, when QUICKFIRE established its own factory in Serbia specializing in fire-lighting products. This gave the company greater control over production and enabled it to serve Danish and international customers faster and more efficiently – particularly during the busy season.
For QUICKFIRE, establishing its own production was a natural next step. It meant taking greater responsibility for quality, product development and reliable supply while creating the foundation for further growth. Since then, our products, expertise and production capabilities have continued to evolve.
This ongoing development has been an important part of QUICKFIRE's transformation from a traditional trading company into an international business with its own products, its own production and a strong understanding of the entire fire category.
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2020 – One Unified QUICKFIRE
In 2020, the story reached another important milestone.
Heipa ApS and QUICKFIRE ApS merged to become one company: QUICKFIRE A/S.
The merger brought together many years of experience, expertise, products, supplier relationships and customers under one name.
It also made our direction clear:
Everything within the Fire Universe should be QUICKFIRE’s main business.
Fire. Fireplaces. Lighting the fire. Accessories. And everything that belongs around it.
By bringing our experience together under one company, we created a stronger foundation for continued growth and development – while staying true to what has always been at the Centre of our business.
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More Than 25 Years of Relationships
QUICKFIRE has changed and grown significantly since the beginning. But some things have never changed.
Our business is built on strong values: integrity, respect, trust and collaboration.
These values have been the common thread throughout our journey – from Jørn's first trips to fireplace manufacturers across Europe to the international company QUICKFIRE A/S is today.
For Linda and Jørn, building a successful business has always been about more than selling products. It is about developing high-quality products at competitive prices, providing a high level of service and being a reliable and valuable partner to our customers and suppliers. And above all, it is about relationships.
Many of our customers have been with us since the early years. Some relationships go back more than 25 years and have grown alongside both their businesses and ours.
We are proud of these relationships – and proud of the story we continue to write together.
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The People Behind QUICKFIRE
Over the years, QUICKFIRE has grown in more ways than one.
We have grown in products, customers and markets – but also as a team.
Talented and dedicated people have joined us along the way, each bringing their own experience, expertise and perspective. Together, they have helped shape the QUICKFIRE of today and continue to play an important role in our development.
For Linda and Jørn, it has always been important to build a company where people feel valued, take responsibility and work together towards a common goal.
Because it is through people working together that ideas become reality, challenges are solved and new opportunities emerge.
Some of our employees have been part of QUICKFIRE for many years, while others have joined more recently. What unites us is a shared commitment to the company and a desire to create the best possible solutions for our customers and business partners.
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Today, our team is an essential part of QUICKFIRE's identity.
It is the knowledge, experience, commitment and diverse skills of our people that move the company forward every day.
For QUICKFIRE, it is not only about what we create – it is about who we create it with.
We look forward to continuing the journey – together with our customers, partners and team.
Welcome to QUICKFIRE A/S
Linda Lindgren & Jørn Waldeier
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Fire Universe
Today, the company has fully embraced the "Fire Universe", and dedicates its strategy and focus to delivering and developing quality products within various lighting products, gloves and accessories for the entire lighting industry.
Product development and improvements are a large part of our identity, as it is important for us to follow the development and trends that exist in the various markets.
With our innovative solutions, we have achieved valuable and long-term cooperation with our customers.
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Product range
We do not compromise on quality or delivery reliability. We strive to have both attractive and competitive prices.
We are known for being a solution-oriented supplier that does everything to meet customer wishes.
We have a very high level of service, delivery reliability and quality requirements and as an extra service we can offer stocking of your goods based on a given blanket order, which makes it possible for us to deliver to you within a few days and thus avoid sold-out situations in production or in the warehouse.
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